A streamlined mix of sophisticated glamor, classic Miami
history and modern amenities and services. A destination of
choice for titans of industry and champions of leisure
alike, The Tides South Beach captures the quintessential
style, high wattage glamor and relaxed attitude that
epitomize the South Beach lifestyle. Built in the Art Deco
style by master architect Lawrence Murray Dixon, The Tides'
striking facade debuted in 1936 along South Beach's hippest
strip known as Ocean Drive. In its original incarnation the
hotel offered 115 spectacular rooms and boasted a devoted
clientele of celebrities and international travelers. The
Tides' ten-story facade is finished with ollipic limestone
and white chunks of coral excavated from the ocean floor
when Miami Beach was created in 1915 by Carl Fisher and!
John Collins.
In 1997, The Tides was purchased by Chris Blackwell as part
of the Island Outpost family of hotels. Blackwell remodeled
the property, converting the 115 rooms into 45 spacious
rooms and suites - the smallest, an impressive 550 square
feet - all with grand ocean views.
Kor Hotel Group began managing the property in 2004,
acquiring it in 2006 shortly before commencing its dramatic
re-design by tastemaker Kelly Wearstler. Building on The
Tides' Art Deco bone structure, Wearstler is re-dressing its
interiors in rich strata of museum-quality artifacts. Her
vision introduces an updated contemporary energy to the
property, carefully respecting the edifice's historicity and
the easy nonchalance of its beachfront spirit. Organic
textures and sunset colors bring sensuality to her erudite
design and accentuate the ocean visible from every room.
As the flagship property for Kor's newly launched, coastal
collection of Tides resorts, The Tides South Beach
represents the essence of the emerging brand and the finest
rendition of its elite features.